SHIZEN
Product advertisement project is to create a logo , product poster and brand identity for Sake company named "SHIZEN".
Brand identity
Advertisement
Mood Board
The Mood board supports my ideas to organize concepts. Based on monochromatic color scheme with as the focus color, and it produces depth and visual appeal. It is a calm feeling and matches the company logo.
Logo Ideas
The logos are created to express three elements related to sake.
Product Mockup
The sake bottle is created in Illustrator and exported in Adobe Dimension. Check the light and label position in Dimension and change the size and add a background in Photoshop.
Poster Mockup
The top and bottom represent waves, and the shadows and color intensity create a three-dimensional effect. The back uses a traditional pattern and gradation to move the eye.
Stationery work
The layout of the business card, letter and envelope have a similar style but different sizes. I care about the consistency of all styles.
Logo Animation
Create a logo animation in After Effect based design from Illustrator. It makes people attention to the company logo and remember it.